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Best of Beauty

Best of Beauty 2021

See the Winners of the 2021 Allure Best of Beauty Awards

Our beauty editors tested thousands of products this year, eventually narrowing their list of favorites to 300-plus products spanning 14 categories. Now, meet every winner our team deemed worthy of the iconic red seal.
BEST OF BEAUTY

See the Winners of 2020's Best of Beauty Awards

The full list of every hair, makeup, and skin-care product our editors couldn't get enough of.

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Best of Beauty

2022 Allure Best of Beauty Categories

You can submit a product with a launch date of anywhere between the dawn of time and September 2022 (it must be available for purchase by mid-September when the awards are announced). Limited-edition products will not be considered. 
BREAKTHROUGHS

Allure Best of Beauty Breakthrough Submission Terms and Conditions

By submitting an entry to the BoB Breakthrough Awards, you accept and agree to these Terms & Conditions, as they may be updated from time to time without prior written notice and in our sole discretion.
BEST OF BEAUTY 2021

GHD's Max Styler Cut Straightening Time for My Thick, Curly Hair in Half

With its one-button controls, I like to call it cruise control for my hair.
BEST OF BEAUTY 2021

Ilia's Liquid Powder Chromatic Eye Tints Prove Metallics Are Wearable Every Day

And look very, very elegant.
BEST OF BEAUTY 2021

The St. Tropez Glow Kit Made Me Feel Like I'm Actually Good at Applying Self-Tanner

I'll never go back to a non-tinted, non-mousse formula again.
BEST OF BEAUTY 2021

I've Finally Found the Perfect Wave Cream for My Hair Texture

As if by magic, it defines my loose waves without leaving behind any crunch. 
BEST OF BEAUTY 2021

Why This Crease-Proof Eye Shadow Is a Staple in My Makeup Bag 

The 2021 Best of Beauty winner is the secret to my colorful eye makeup for a reason. 
BEST OF BEAUTY 2021

Dr. Jart+'s Cicapair Tiger Grass Mask Is Like a Soothing Blanket for My Face

I didn't even need moisturizer the next morning. 

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Drumroll Please

The 2020 Allure Readers' Choice Award Winners

These are the skin, hair, makeup, body, and nail products you couldn't get enough of.
Drumroll, Please

These Are Our 2021 Readers' Choice Award Winners

Discover all 62 beauty products our readers can't live without.
What a Relief

Chapped Knuckles, Meet Crabtree & Evelyn The Gardeners Harvest Hand Cream

It rescues dry, cracked hands with sunflower, chia, and borage oils.
MELT AWAY

Crabtree & Evelyn Evelyn Rose Velvet Body Melt is a Cream-to-Oil Body Moisturizer with a Rose Scent

It soothes and hydrates dry, rough patches, like dry elbows and heels, with murumuru butter and botanical oils such as rosehip seed oil.
Bright Idea

Dr. Brandt Microdermabrasion Age Defying Exfoliator Brightens with Physical and Chemical Exfoliators

Its powerhouse exfoliators are cushioned in soothing ingredients.
TERRACOTTA BLISS

Mented Cosmetics Liquid Lipstick in Blood Orange Is The Perfect Terracotta Lipstick

The deep orange lipstick is a fun way to mix things up when you want something other than berries and reds.
Like Butter

Topicals Like Butter Hydrating Mask Made My Skin Smooth as Butter

It’s a boost of hydration (for face and body) that I love wearing overnight for even more moisture.
MARY POPPINS OF WELLNESS

Birth Doula Carson Meyer Shares the Self-Care Products She Relies on Most

Including a $64 body scrub and $24 "clean" mascara.
ASK THE BEAUTY EXPERT

Can Beauty Products Actually Boost Your Mood?

Science says: maybe!
THE B*TCH IS BACK

The Ordinary Is Relaunching its Salicylic Acid Serum With a Waitlist of 400,000 

 The brand's beloved Salicylic Acid 2% Solution is back and better than ever with a newly updated formula. 
NATURAL BEAUTY

Charlotte Tilbury Beautiful Skin Foundation Is So Good, I Have to Write It a Love Letter

First the Beauty Light Wand, then the Flawless Filter Primer, now this? Just take my money. 
FEELING BLUE

You Have to See Zoë Kravitz's Electric Blue Bob in the KIMI Trailer

Ladies and gentlemen, her. 
COOL IDEA

Sunday Riley 5 Stars Retinoid + Niacinamide Eye Serum Feels Like Heaven Under the Eyes

It’s packed with brightening, firming, and moisturizing ingredients

Bliss Bright Idea Eyes Holographic Foil Eye Patches Are My Secret To A Creaseless Undereye

Plus, they can be worn on the go, perfect for a busy body who likes to multitask like me.
Mist Opportunity

Christophe Robin Hydrating Leave-In Hair Mist With Aloe Vera Transformed My Dried-Out Hair

A few spritzes of this hydrating mist and I forgot I needed a haircut.
CLEAN START

L’Occitane Almond Shower Oil Makes My Shower Feel Fancy — and I Love It

It’s liquid gold in a bottle.
Sensitive Subject

Solaana MD Healthy Base Layer Hydrates My Sensitive Skin

The rich whipped formula is ideal for my rosacea-prone skin.
Mascara Magic

Hello Va-Va-Voom Lashes! I Tried Selena Gomez’s Rare Beauty Perfect Strokes Universal Volumizing Mascara

The castor oil spiked formula always leaves my lashes looking fluttery, soft, and free of clumps.
BIRTHDAY BEAUTY

Everything You Need to Know About Sephora’s 2022 Beauty Insider Birthday Gifts

You don't want to miss out on 2022's Beauty Insider birthday gift offerings, which include products from Olaplex and Tatcha. 
BEAUTY EVENT

Allure’s School of Beauty Virtual Event: Winter Beauty Tips & Holiday Glam Inspiration

Celebrity hairstylist Justine Marjan and dermatologist Dr. Shari Marchbein joined our editors for an exclusive virtual event to talk about all things beauty — from winter skin-care and hair-care tips to holiday glam looks to the Allure Best of Beauty winners they’re using this season.
Braid Me Up

Kate Hudson Proves You Can Actually Look Like a Grown-Up in Pigtails

The actor looked incredibly polished and chic in the braided hairstyle.
Hair

Cardi B Managed to Make Uneven Bangs and Extra-Long Sideburns Look Cool

Rockstar elegance at its finest.
Hair

Cardi B Makes the Case for Icy Gray Hair

We're living for this Snow Queen transformation.  
PENCIL IN

Charlotte Tilbury Lip Cheat Lip Liner in Pillow Talk is a Magic Wand for Sexy, Pouty, Fuller Lips

From the makeup artist who is famous for creating them
SO JUICY

Be Still My Millennial Heart: There's a Juicy Couture Line of Claw Clips and Scrunchies

Nothing has anything ever been more Y2K.
She Bangs

Megan Thee Stallion Performed with BTS in the Cutest Bangs and Half Updo

She totally outshone the K-pop sensation with her killer hair, makeup, nails, and outfit.
Talking Beauty

Olly Alexander Talks Hair Transformations Above and Below The Belt

The up-for-everything pop star and his try-everything stylist have a creative relationship that knows no bounds.
Celebrity Hair

Kacey Musgraves! Pink Hair! Look at It!

Dreamy, per usual.

How CGI Changed Special Effects Makeup on Screen

 Here, Hollywood's most skilled movie masters share what's in their kit.
10-Minute Beauty Routine

Molly Burke's 10-Minute Makeup Routine Is All About Fun, Not Perfection 

In a new video for Allure, the YouTuber shares all her "blind girl beauty hacks."
TALKING BEAUTY

Emily in Paris's Ashley Park Has the Sweetest Relationship With Her Makeup Artist

A sneak peek at how their collaborative efforts will shine through in season two.
GAGA OVER GAGA

Lady Gaga's Bangs Just Got Way, Way Shorter

The blunt bangs she wore on the House of Gucci red carpet earlier this month have transformed into baby bangs. 
DON'T TRY THIS AT HOME

The Truth Behind the Plasma Pen Trend Taking Over TikTok

The controversial treatment can result in permanent damage.
LETTER FROM THE EDITOR

Entertainment's Impact on Our Relationship With Beauty

What editor in chief Jessica Cruel is watching, reading, and listening to right now. 
Tone Up

Pixi Rose Tonic Makes My Skin Super Smooth

This toner is hydrating and calming.
ART CLASS

I Tried the Abstract Concealer Hack That's All Over TikTok

It's like arts and crafts time, but for your face. 
FOR YOUR FEED

11 Non-Binary Beauty Influencers You Should Be Following

These talented artists will instantly brighten up your feed. 
WRITTEN IN THE STARS

The Best Tattoo Ideas for Every Zodiac Sign

Inspiration for paying permanent tribute to your birth chart. 
One Condition

The Mask I Rely on for a Softer, Hydrated Head of Curls

Briogeo Don't Despair, Repair! Deep Conditioning Mask is a two-time Allure Readers’ Choice Award winner
THAT HIGHLIGHT THO

Bella Hadid Started a TikTok-Viral Jaw Highlighting Trend

Leave it up to TikTok to find an easy way to recreate the model's snatched jaw. 
CLASSIC RED

Beyoncé's Bare Face/Red Lip Combo Is Giving Me an Existential Makeup Crisis

I might never pair a bright lip with a full beat ever again. 
#HACKED

The Most Useful Beauty Hacks TikTok Has Come Up With This Year

We filtered out the real deals from the bullshit so you don't have to.
BODY LANGUAGE

Bridgerton's Nicola Coughlan Has a Message for People With Opinions on Her Body

"I am just one real-life human being."
AFTERCARE

How to Change Up Your Skin-Care Routine After a Rhinoplasty

Experts share how to wash your face and moisturize while your nose heals.
SEPHORA'S SEXY NOW

Sephora Now Sells Sexual Intimacy Products

Vibrators, lubricants, massage candles, oh my!

Women's Wellness News & Advice

Get the latest about health news, sex & relationship advice, fitness trends, and body positive movements.
OUT WITH THE OLD

I'm Officially Over Nostalgic Beauty Trends

So I went on a search for something — anything! — truly new. 
MARTHA KNOWS BEST

Martha Stewart Has the Best Tip for Taking Thirst Trap Photos

The queen of selfies has spoken.

Bath & Body Products

Give your bathroom a glow-up with Allure-approved bath and body products. Shop our curated selection of soaps, scrubs, and balms below, featuring tried-and-true products and new favorites from emerging brands.

Face Cleansers & Face Washes

Meet the facial cleansers and exfoliators that’ll take your wash routine to the next level. Whether you’re looking for cream, gel, exfoliating, or oil cleansers, shop some of our favorites below.

Lotions & Moisturizers

Introducing, the must-shop body lotions and moisturizers to soothe and replenish your skin. We rounded up our favorite body butters, creams, and lightweight formulas for delivering lasting hydration — no matter the season. 
CELEBRITY BEAUTY

How Lala Anthony's Pandemic Kitchen Experiments Birthed a Beauty Brand

The TV presenter and actor is launching a brand-new hair-care line, and is kicking it off with a single product.