Skip to main content

Dyson's Much-Hyped Airwrap Gave My Fine Hair a Major Boost of Volume

The Dyson Airwrap captured imaginations on social media, and it's also gained a strong following of fans. Need proof? Read all about how the product works and why our readers (and editors) love it so much.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Cotton Codinha using the Dyson Airwrap Styler
Photographed by Cristina Cianci
Readers' Choice Breakthrough
  • Readers' Choice Breakthrough
  • 2019
Best of Beauty Breakthrough
  • Best of Beauty Breakthrough
  • 2019
Readers' Choice
  • Readers' Choice
  • 2020
Best of Beauty
  • Best of Beauty
  • 2020


  • What It Is: A hot tool that comes with different styling attachments for a variety of styling purposes 
  • What It Does: Allows you to style your hair with less heat damage 
  • Who It's For: Anyone looking for multi-purpose hot tool that's less damaging on the hair

Last August, I celebrated my birthday in the English countryside, surrounded by wildflowers, way too many sheep to be comfortable with, and a table full of engineers. But still, one of my most vivid memories about that night was the face-framing waves that somehow maintained their volume through hours of humid toasting, thanks to the Dyson Airwrap, at that time still under lock and key. An invitation from Sir James Dyson, CEO and engineering-obsessed eccentric behind Dyson which produces your favorite space-age vacuum, fan, hair dryer, and now styling tool, had brought me to their high-tech factory to get a first look at the Airwrap (now a fan favorite as evidenced by their standing on this list). It was there that I fell hook, line, and sinker for the gadgety hair-styling tool.

In the hangar-style factory, I saw rigs designed to drop it from great heights onto all types of flooring for the clumsy amongst us. I saw a slightly creepy room full of samples of different disembodied hair textures for styling tests. I sat quietly in a padded room where the exact timbre of the whir of the motor was measured for greatest listening comfort. I left smitten with the Airwrap, which, if we know each other, you're already aware of because I have absolutely insisted that you play with mine.

Photographed by Cristina Cianci

The Airwrap works by harnessing a scientific phenomenon called the coanda effect in which high-velocity air in round objects turns into a powerful vortex (think jet engines). This was previously employed in the 2016 Readers Choice Award winner, the Dyson Supersonic Hair Dryer, however, now to much more effect. The Airwrap is possibly most desirable for its versatility.

Instagram content

This content can also be viewed on the site it originates from.

The kit comes with interchangeable heads to click into a motorized base for sleek styling, curling, or rough drying and can be bought tailored for your hair type (I have the Volume + Shape kit for my fine hair, but there is also a Smooth + Control pairing should you have more texture to work with). Hot air controlled by vents styles hair at lower temperatures than traditional tools might use, and have the very teenage witch effect of manipulating hair, no hands needed (or barely — you still need to hold the base and a button down, but there is no need to physically curl hair around a wand — the air will sweep it right into place).

You should try mine.

The Dyson Airwrap is so good, we just had to give it a 2020 Best of Beauty Award

Check out the full list of Allure's 2020 Best of Beauty winners.