Hair
OUT WITH THE OLD
I'm Officially Over Nostalgic Beauty Trends
So I went on a search for something — anything! — truly new.
CELEBRITY BEAUTY
How Lala Anthony's Pandemic Kitchen Experiments Birthed a Beauty Brand
The TV presenter and actor is launching a brand-new hair-care line, and is kicking it off with a single product.
THE CUSTOMER ISN'T ALWAYS RIGHT
Meet the Hairstylists Exposing Bad Clients on TikTok
Let these stories serve as your sign to be a bit friendlier at your next salon visit.
Move On
How to Tell If Your Hair Products Are Expired
All the signs your shampoo or hairspray is better off headed for the eternal medicine cabinet in the sky.
EDITORS' FAVES
These Are Allure Editors' Favorite New Beauty Products of January 2022
See what our editors can't get enough of this month.
Ride or Die
37 Unique Valentine's Day Gifts to Give Your Best Friend
Show some love to the person who's always there for you.
HAIR-RAISERS
You'll Never Guess How Many Celebrities Wear Hair Extensions
Yep, even the ones with short hair.
MOOD BOARD
The Best Beauty Moments From the Couture Spring/Summer 2022 Collections
Looks like white eyeliner and emo bangs are coming back.
LOVE IS IN THE HAIR
18 Gorgeous Valentine's Day Makeup Looks and Hairstyles
You'll fall in love with these irresistibly romantic beauty looks.
Wave Good Morning
I Need Kate Hudson's "I Slept in Braids" Waves to Become a Trend
Gotta love a heat-free hairstyle that's basically ready as soon as you wake up.
LIVE FROM NEW YORK...
You Would Never Believe How Many Wigs Chloe Fineman Has Worn on SNL
The comedian reveals all of the show's hair secrets — and there are lots of them.
Best of Beauty Buys
39 Best of Beauty Award-Winning Products You Can Buy at the Allure Store
It's not easy to stand out among the amazing inventory at our beauty boutique, but the red seal sure helps.
VOLUME BOOST
Velcro Rollers Are TikTok's Secret Weapon for Voluminous Hair
And they're super easy to use, too.
Well, Aloe There
11 Best Aloe Hair Products for a Dry, Irritated Scalp
The soothing plant isn't only found in your skin care.
Florence Pugh Looks Exactly Like Victoria Beckham With Her New Brown Hair Color
Is there a Posh Spice biopic we're not aware of?
BUZZ CUT SEASON
Saweetie Has Convinced Me to Shave My Hair Off and Dye It Pink
Just when we thought she was done with the drastic hair changes, she debuts another one.
TIKTOK STRIKES AGAIN
TikTok Says You Can "Train" Your Hair to Clean Itself — but Does It Really Work?
Is this so-called life hack fact or fiction? We asked the experts who know best.
EDITORS' FAVES
These Are Allure Editors' Favorite New Beauty Products
See what our editors can't get enough of this week.
RETAIL THERAPY
What Real People Are Buying at Sephora Right Now
We bet you have at least one of these products already.
WIG OUT
I'm Cackling at This Video of Kaavia James Wearing Gabrielle Union's Wig
Babies in wigs will always be 10/10 content.
long hair, don't care
Does Rosemary Tea Promote Hair Growth?
This simple hair treatment is alleged to promote hair growth just like Rogaine — but is that really true?
BANG! BANG!
Lady Gaga Has Loopy, Swoopy Curtain Bangs Now
These are definitely not your average pair of curtain bangs.
INCHES ON INCHES ON INCHES
This Is the Longest Hair We Have Ever Seen On Megan Thee Stallion
When does the Houston rapper disappoint? Never.
THE DARK SIDE
Karlie Kloss Goes Brunette and Ends Her 10-Year Reign as a Blonde
Welcome to the brunette club, Karlie.
GOING GREEN
Jordan Alexander Got Neon-Green Braids Her Gossip Girl Character Would Probably Hate
Julien would definitely not be green with envy over these braids. We, on the other hand, are in love.
SISTER, SISTER
Cardi B and Sister Hennessy Look Like Twins in Matching '90s Updos
Despite their different hair colors, we almost can't tell who is who.
BANG-UP JOB
Emily Ratajkowski Is Fully Embracing the Twee Comeback With Big Bangs
It's giving very much 500 Days of Summer.
BRING ON THE ROMANCE
23 Valentine's Day Gifts That Are Better Than Flowers & Chocolates
Treat her to the best that Dyson, La Mer, and YSL Beauty have to offer.
Latest Launches
The New Hair Products Launching in January That You Need to Try
It's your time to shine — literally. The latest hair-care and styling products are all about getting glossy.
BLAST FROM THE PAST
I Beg You, Rihanna, Please Don't Bring Back Raccoon Hair
"'Coon tails" should definitely stay in 2008.
FEELING BUZZED
Antoni Porowski's Fuzzy, Grown-Out Buzzcut Has Me Feeling… a Way
He's drawing comparisons to Justin Bieber and Christian Bale.
SHORT CUT
Shay Mitchell Just Got Her Biggest Hair Makeover in Years
The actor has fooled us into thinking she's gotten a haircut before, but is she for real this time?
TALENT SHOW
Cyndia Harvey Is One of the Most Versatile Hairstylists in Fashion
Her imagination — and soaring creations — know no limits.
HUMIDITY WINS
Thank You, Humidity, for Bringing Us Jennifer Aniston's Naturally Wavy Hair
The actor blessed us with two selfies showing off her hair's natural texture.
THREE FOR THREE
Adele Solidified Her Hair Icon Status in the "Oh My God" Music Video
She pulled off three incredible hairstyles all within a matter of three minutes.
GREAT LENGTHS
Hilary Duff Got the Longest Hair Extensions Ever for How I Met Your Father
I'm simply salivating with jealousy.
ART CLASS
I Tried the Abstract Concealer Hack That's All Over TikTok
It's like arts and crafts time, but for your face.
FOR YOUR FEED
11 Non-Binary Beauty Influencers You Should Be Following
These talented artists will instantly brighten up your feed.
WRITTEN IN THE STARS
The Best Tattoo Ideas for Every Zodiac Sign
Inspiration for paying permanent tribute to your birth chart.
ICON STATUS
Rihanna's Iconic Cupid's Bow Inspired Fenty Beauty's First Classic Bullet Lipstick
RiRi has done it again.
THAT HIGHLIGHT THO
Bella Hadid Started a TikTok-Viral Jaw Highlighting Trend
Leave it up to TikTok to find an easy way to recreate the model's snatched jaw.
CLASSIC RED
Beyoncé's Bare Face/Red Lip Combo Is Giving Me an Existential Makeup Crisis
I might never pair a bright lip with a full beat ever again.
#HACKED
The Most Useful Beauty Hacks TikTok Has Come Up With This Year
We filtered out the real deals from the bullshit so you don't have to.
BODY LANGUAGE
Bridgerton's Nicola Coughlan Has a Message for People With Opinions on Her Body
"I am just one real-life human being."
AFTERCARE
How to Change Up Your Skin-Care Routine After a Rhinoplasty
Experts share how to wash your face and moisturize while your nose heals.
SEPHORA'S SEXY NOW
Sephora Now Sells Sexual Intimacy Products
Vibrators, lubricants, massage candles, oh my!
Women's Wellness News & Advice
Get the latest about health news, sex & relationship advice, fitness trends, and body positive movements.
What a Relief
Chapped Knuckles, Meet Crabtree & Evelyn The Gardeners Harvest Hand Cream
It rescues dry, cracked hands with sunflower, chia, and borage oils.
MELT AWAY
Crabtree & Evelyn Evelyn Rose Velvet Body Melt is a Cream-to-Oil Body Moisturizer with a Rose Scent
It soothes and hydrates dry, rough patches, like dry elbows and heels, with murumuru butter and botanical oils such as rosehip seed oil.
ALLURE BEAUTY BOX
The February Allure Beauty Box is the Perfect Winter Pick Me Up
Inside the February Allure Beauty Box, you’ll find Briogeo Don’t Despair, Repair! Deep Conditioning Mask, Dr. Brandt Microdermabrasion Age Defying Exfoliator, Heritage Store Rosewater Refreshing Facial Mist and more!
MARTHA KNOWS BEST
Martha Stewart Has the Best Tip for Taking Thirst Trap Photos
The queen of selfies has spoken.
Bright Idea
Dr. Brandt Microdermabrasion Age Defying Exfoliator Brightens with Physical and Chemical Exfoliators
Its powerhouse exfoliators are cushioned in soothing ingredients.
TERRACOTTA BLISS
Mented Cosmetics Liquid Lipstick in Blood Orange Is The Perfect Terracotta Lipstick
The deep orange lipstick is a fun way to mix things up when you want something other than berries and reds.
Like Butter
Topicals Like Butter Hydrating Mask Made My Skin Smooth as Butter
It’s a boost of hydration (for face and body) that I love wearing overnight for even more moisture.
Bath & Body Products
Give your bathroom a glow-up with Allure-approved bath and body products. Shop our curated selection of soaps, scrubs, and balms below, featuring tried-and-true products and new favorites from emerging brands.
Face Cleansers & Face Washes
Meet the facial cleansers and exfoliators that’ll take your wash routine to the next level. Whether you’re looking for cream, gel, exfoliating, or oil cleansers, shop some of our favorites below.
Lotions & Moisturizers
Introducing, the must-shop body lotions and moisturizers to soothe and replenish your skin. We rounded up our favorite body butters, creams, and lightweight formulas for delivering lasting hydration — no matter the season.