Skip to main content
link banner logoJoin Allure Beauty BoxNEW MONTH, NEW BOX! Our February picks from Dr. Brandt, Topicals, MAC and more, yours for only $23, valued at $217!JOIN NOW

Makeup

Read stories by product: Foundation, Blush, or Concealer

Read all stories

FLIP IT AND REVERSE IT

The Reverse Cut Crease Trend Is Basically Irresistible to Makeup Influencers

All the beauty content creators are recreating the look, and here's why.
EASY ON THE EYES

Barbie Ferreira's Latest Post Proves "Euphoria Makeup" Isn't Going Anywhere

The actor shared some photos of the looks that will be making an appearance in season two. 
SHADOW WORK

TikTok's Latest Viral Beauty Hack: Creating a Smoky Eye With Lip Liner

But the bigger question is: what do the experts think? 
GREEN WITH ENVY

Hailey Bieber's Deep Green Eyeliner Is a Masterclass of Holiday Party Makeup

The model's makeup artist reveals exactly how the look was created. 

Read all stories

ART CLASS

I Tried the Abstract Concealer Hack That's All Over TikTok

It's like arts and crafts time, but for your face. 
THAT HIGHLIGHT THO

Bella Hadid Started a TikTok-Viral Jaw Highlighting Trend

Leave it up to TikTok to find an easy way to recreate the model's snatched jaw. 
A NEW PERSPECTIVE

Basma Beauty's TikTok-Viral Foundation Stick Was Born of a Touching True Story

There's a lot more to this foundation than what meets the eye. 
NATURAL BEAUTY

Charlotte Tilbury Beautiful Skin Foundation Is So Good, I Have to Write It a Love Letter

First the Beauty Light Wand, then the Flawless Filter Primer, now this? Just take my money. 
YOU ARE BEAUTIFUL

Bobbi Brown Is Going TikTok Viral for Being Staunchly Anti-Nose-Contouring

Her message has inspired a wealth of self-love across the app.

Read all stories

SNIFF SNIFF

The Truth About Perfumes That Claim to Boost Your Mood

Spritzing on so-called functional fragrance can feel like a convenient quick fix.
BEAUTY BOYS

Tyler, The Creator Is Not "Getting Into the Beauty World"

Don't be fooled by his recent nail polish and fragrance launch.
HOLIDAY SHOPPING

Allure Gift Guide Live

From makeup and home decor to splurges and steals, Allure editors are sharing what's worth gifting this holiday season. 
SEASON OF SAVINGS

Sephora's First-Ever Beauty for All Sale Has Officially Kicked Off

Here's everything you need to know.
Sweet Deals

21 Cyber Monday Fragrance Deals You Don't Want to Miss Out On

Take advantage of deals on luxury brands before they're gone.
HAPPY HOLIDAYS

The Allure Guide to Holiday Gift Ideas: 2021 Edition

Not sure where to begin? Here's a directory to all of our gift roundups.
BEAUTY ROUTINE

Julia Haart Shares Her Beauty Must-Haves For Every Season

"I'm 50 years old. I've got wrinkles."

Read all stories

STATE OF GRACE

Taylor Swift Wore Two Very 2012 Beauty Looks on the Eve of the Red Rerelease

The singer-songwriter appeared on The Tonight Show Starring Jimmy Fallon with a throwback red lip and blunt bangs. 
EXPENSIVE TASTE

The Locket Kristen Stewart Wears Everywhere Has Lipstick Inside of It

If anyone is wondering what to get me for the holidays….
THIS IS HALLOWEEN

Goths, Rejoice! Colourpop Cosmetics Made a Nightmare Before Christmas Makeup Line

The brand's latest collection is an ode to Tim Burton's a Nightmare Before Christmas and Halloween. 

Too Faced’s Lady Bold Lip Collection Was Made for Making a Statement

With the Em-Power Pigment Lipstick and Longwear Lip Liner in my makeup bag, embracing bold colors in my everyday look has never been easier, prettier, or so much fun.
BEST OF BEAUTY 2020

Nars Powermatte Lip Pigment in Rock With You

A matte deep-plum liquid lipstick that looks bold, badass, and sexy on all skin tones

Read all stories

AT-HOME BEAUTY

How to Remove Acrylics at Home Without Destroying Your Natural Nails

It's not recommended, but it is possible in a pinch. 
GLOBAL BEAUTY

Getting My Nails Done Helped Me Feel at Home in a New Country

When I moved to Russia, I had no idea I'd find some of the most talented nail artists in the world. 
SILVER TIPS

You've Already Seen Megan Fox's Engagement Ring — But That Manicure, Tho

Oh and of course, her and Kelly are wearing the same nail polish color.
MANICURE MANIA

Meet the Nail Artists Behind Your Favorite Celebrity Manicures

These pros are behind the best looks you've seen on J.Lo, Selena Gomez, Cardi B, and more. 
TORTOISE TIPS

Kendall Jenner's Tortoiseshell Tips Are an Updated Version of the French Mani

 And a twist on the American manicure as well. 
NAILS OF THE GALAXY

Dua Lipa’s New Manicure Looks Like an Otherworldly Christmas Tree

The singer's new nail art appears to have been painted with stardust.
Pretty in Pink

Gabrielle Union Forgoes Traditional Christmas Nails With a Completely Unexpected Manicure Color

Hot pink nails? For Christmas? What a concept. 
FOR YOUR FEED

11 Non-Binary Beauty Influencers You Should Be Following

These talented artists will instantly brighten up your feed. 
WRITTEN IN THE STARS

The Best Tattoo Ideas for Every Zodiac Sign

Inspiration for paying permanent tribute to your birth chart. 
One Condition

The Mask I Rely on for a Softer, Hydrated Head of Curls

Briogeo Don't Despair, Repair! Deep Conditioning Mask is a two-time Allure Readers’ Choice Award winner
CLASSIC RED

Beyoncé's Bare Face/Red Lip Combo Is Giving Me an Existential Makeup Crisis

I might never pair a bright lip with a full beat ever again. 
#HACKED

The Most Useful Beauty Hacks TikTok Has Come Up With This Year

We filtered out the real deals from the bullshit so you don't have to.
BODY LANGUAGE

Bridgerton's Nicola Coughlan Has a Message for People With Opinions on Her Body

"I am just one real-life human being."
AFTERCARE

How to Change Up Your Skin-Care Routine After a Rhinoplasty

Experts share how to wash your face and moisturize while your nose heals.
SEPHORA'S SEXY NOW

Sephora Now Sells Sexual Intimacy Products

Vibrators, lubricants, massage candles, oh my!

Women's Wellness News & Advice

Get the latest about health news, sex & relationship advice, fitness trends, and body positive movements.
What a Relief

Chapped Knuckles, Meet Crabtree & Evelyn The Gardeners Harvest Hand Cream

It rescues dry, cracked hands with sunflower, chia, and borage oils.
OUT WITH THE OLD

I'm Officially Over Nostalgic Beauty Trends

So I went on a search for something — anything! — truly new. 
MELT AWAY

Crabtree & Evelyn Evelyn Rose Velvet Body Melt is a Cream-to-Oil Body Moisturizer with a Rose Scent

It soothes and hydrates dry, rough patches, like dry elbows and heels, with murumuru butter and botanical oils such as rosehip seed oil.
MARTHA KNOWS BEST

Martha Stewart Has the Best Tip for Taking Thirst Trap Photos

The queen of selfies has spoken.
Bright Idea

Dr. Brandt Microdermabrasion Age Defying Exfoliator Brightens with Physical and Chemical Exfoliators

Its powerhouse exfoliators are cushioned in soothing ingredients.
TERRACOTTA BLISS

Mented Cosmetics Liquid Lipstick in Blood Orange Is The Perfect Terracotta Lipstick

The deep orange lipstick is a fun way to mix things up when you want something other than berries and reds.
Like Butter

Topicals Like Butter Hydrating Mask Made My Skin Smooth as Butter

It’s a boost of hydration (for face and body) that I love wearing overnight for even more moisture.

Bath & Body Products

Give your bathroom a glow-up with Allure-approved bath and body products. Shop our curated selection of soaps, scrubs, and balms below, featuring tried-and-true products and new favorites from emerging brands.

Face Cleansers & Face Washes

Meet the facial cleansers and exfoliators that’ll take your wash routine to the next level. Whether you’re looking for cream, gel, exfoliating, or oil cleansers, shop some of our favorites below.

Lotions & Moisturizers

Introducing, the must-shop body lotions and moisturizers to soothe and replenish your skin. We rounded up our favorite body butters, creams, and lightweight formulas for delivering lasting hydration — no matter the season.