You voted on the most revolutionary new beauty products, and we learned that it took R&D teams hundreds of rounds of trial and error to reach perfection. "Spectacular failure" is no insult when it leads to four of the most exciting launches of the year: our 2021 Readers' Choice Breakthroughs winners.
There's a bouncy Neutrogena moisturizer that morphs better than a Transformer and a cordless flatiron from that hotbed of hair innovation — maybe you've heard of it? Yep, Dyson. And, in good news for knees and elbows everywhere, Dr. Dennis Gross's body peel is helping to make crepiness below the neck a thing of the past (ditto sunspots and lines). Selfishly, we're no longer distracted on Zoom by our sparse brows (just us?) because Benefit Cosmetics' long-wearing eyebrow pencil has made thinning tails look believably, wonderfully full.
In our 2021 Readers' Choice Survey, 89 percent of respondents said they do some kind of research (checking reviews, researching product efficacy, going deep, or reading Allure) before adding a new beauty product to their cart. Ninety-four percent of respondents read ingredient lists before buying a new product. And all your work has paid off, in the form of dewy skin, structured brows, and faster morning routines.
It's no surprise that your winning products have the wow factor. You take due diligence to a new level. Now, read on to see the products that took the top prize in this year's Readers' Choice Breakthroughs category.
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