Wellness
Body & Mind
Ride or Die
37 Unique Valentine's Day Gifts to Give Your Best Friend
Show some love to the person who's always there for you.
In the Stars
What February's Aquarius Horoscope Predictions Mean for You
It's still your season, and this month is filled with more birthday presents — for your career and your personal life.
In the Stars
What February's Pisces Horoscope Predictions Mean for You
Your season begins this month, Pisces, so prepare yourself for lots of attention.
In the Stars
What February's Capricorn Horoscope Predictions Mean for You
This month is bound to be flushed with romance and orgasms, Capricorn. Just try not to work through Valentine's Day.
In the Stars
Your February Horoscope Is Here, and Love Is in the Air
February offers a surprisingly rational Valentine's Day, but Pisces season brings psychic dreams.
Meet the Most Exciting New Wellness Products of 2022
Join three Allure editors to learn all the latest and greatest gifts and personal picks in the home, fitness, and wellness spaces — plus, they'll be answering your questions live.
INVESTIGATION
Inside the Rise of Misleading Plastic Surgery Before-and-After Photos
"I've had a lot of people come forward saying, 'That's me [on the provider’s social media], but that’s not what I look like.'"
MASK UP
Where to Buy KN95 Masks to Protect Against New Covid-19 Variants
Plus, what to know about the new CDC guidelines for vaccinated people.
MARY POPPINS OF WELLNESS
Birth Doula Carson Meyer Shares the Self-Care Products She Relies on Most
Including a $64 body scrub and $24 "clean" mascara.
Celebrity News
Amy Schumer Posts Beach Pic After Liposuction and Endometriosis Surgery: "I Feel Good"
"It's been a journey."
Cutting-edge
The 7 Biggest Plastic Surgery Trends of 2022
Procedures are on the rise — here are the treatments keeping surgeons busy.
All About Aquarius
The Personality of an Aquarius, Explained
Never try to keep this sign from flying their freak flag high.
Retrograde Rescue
Your Mercury Retrograde Survival Guide for 2022
The dates for every retrograde cycle this year and what you need to know to get through them.
ALL THE FEELS
There Is No Such Thing as Flawless Skin
Four models with scars, acne, and wrinkles spoke to us about embracing texture.
COMFORT AND JOY
This Is the Red Lipstick I Wear to My Most Important Meetings
Editor in chief Jessica Cruel explains how she conquers her imposter syndrome through beauty.
Icy Touch
The 15 Best Ice Globes for a Cooling, At-Home Facial
What's better than depuffing skin first thing in the morning?
Are All These Diverse Dolls Actually Making a Difference for Kids' Self-Esteem?
The doll aisle is more inclusive than it’s ever been, but can we actually pull that narrative off the shelf and into real life?
Only the Essentials
The 19 Best Essential Oil Diffusers to Make Your Home More Aromatherapeutic
The coolest way to welcome aromatherapy into your space.
it's a sign
How to Find Your Rising Sign in Astrology
Here's why knowing your exact birth time is crucial.
In the Stars
What January's Gemini Horoscope Predictions Mean for You
January sees you getting more involved in humanitarian efforts and exploring your secret kinks, charismatic Gemini.
In the Stars
What January's Capricorn Horoscope Predictions Mean for You
This month is all about taking control, Capricorn.
In the Stars
What January's Leo Horoscope Predictions Mean for You
This month, a full moon brings you meaningful dreams — but hold off on having major relationship talks, Leo.
In the Stars
What January's Cancer Horoscope Predictions Mean for You
January asks you to stop doing too much emotional labor in relationships, Cancer, or risk paying the price.
In the Stars
What January's Aries Horoscope Predictions Mean for You
January brings money moves, Aries, and rad career news. Try not to neglect your personal life.
In the Stars
Your January 2022 Horoscope Is Here
January brings the end of Venus and Uranus retrograde, along with blessings to your love life. Just watch out for the first Mercury retrograde of the year.
In the Stars
What January's Libra Horoscope Predictions Mean for You
Venus is retrograde, and you feel frustrated in love, Libra. But don't let Mercury retrograde trick you back into old habits.
In the Stars
What January's Pisces Horoscope Predictions Mean for You
Focus on self-care, work, and friends this month, Pisces. When Venus retrograde ends at the end of January, you'll be too busy getting it on to do anything else.
In the Stars
What January's Virgo Horoscope Predictions Mean for You
Yes, sex is great, Virgo, but January wants you to focus on your friends.
In the Stars
What January's Aquarius Horoscope Predictions Mean for You
Your season begins this month, Aquarius! You find yourself taking on a mentor role, but January ends with fireworks in the bedroom.
In the Stars
What January's Taurus Horoscope Predictions Mean for You
You're frustrated at work and in love, Taurus, thanks to Venus retrograde. After a few bumps in January, your ruling planet finally goes direct.
In the Stars
What January's Scorpio Horoscope Predictions Mean for You
This month asks you to choose your battles and only use your signature stinger when necessary.
In the Stars
What January's Sagittarius Horoscope Predictions Mean for You
Life is too short to play it cool, Sag. January insists that you relay your true desires, especially to romantic partners.
Easy Peasy
These Meal Delivery Kits Make Dinnertime Way Less Stressful
Bon appétit — in 30 minutes or less.
Find Your Destiny
Everything You Need to Know About Angel Numbers
Here's how to interpret these perceived messages from the universe.
In the Stars
Virgo Horoscope 2022: What the Stars Predict for You This Year
2022 brings blessings in love and a desire to help others. But remember, Virgo, don't forget to take care of yourself.
In the Stars
Sagittarius Horoscope 2022: What the Stars Predict for You This Year
Your ruling planet, Jupiter, goes retrograde, but 2022 is the perfect year to meet the love of your life.
In the Stars
Cancer Horoscope 2022: What the Stars Predict for You This Year
2022 asks you to step up as a caretaker, Cancer, but it also brings abundance in your career and love life.
In the Stars
Capricorn Horoscope 2022: What the Stars Predict for You This Year
When your ruling planet, Saturn, goes retrograde, you're asked to expand your world to welcome new riches. Are you up for the task?
In the Stars
Pisces Horoscope 2022: What the Stars Predict for You This Year
Did last year leave you feeling frustrated in love? Fear not, Pisces. 2022 is your year.
Back in Black
Billie Eilish Cut Baby Bangs and Dyed Her Hair Black
We are loving the tiered take on her short fringe.
ART CLASS
I Tried the Abstract Concealer Hack That's All Over TikTok
It's like arts and crafts time, but for your face.
FOR YOUR FEED
11 Non-Binary Beauty Influencers You Should Be Following
These talented artists will instantly brighten up your feed.
WRITTEN IN THE STARS
The Best Tattoo Ideas for Every Zodiac Sign
Inspiration for paying permanent tribute to your birth chart.
One Condition
The Mask I Rely on for a Softer, Hydrated Head of Curls
Briogeo Don't Despair, Repair! Deep Conditioning Mask is a two-time Allure Readers’ Choice Award winner
ICON STATUS
Rihanna's Iconic Cupid's Bow Inspired Fenty Beauty's First Classic Bullet Lipstick
RiRi has done it again.
THAT HIGHLIGHT THO
Bella Hadid Started a TikTok-Viral Jaw Highlighting Trend
Leave it up to TikTok to find an easy way to recreate the model's snatched jaw.
CLASSIC RED
Beyoncé's Bare Face/Red Lip Combo Is Giving Me an Existential Makeup Crisis
I might never pair a bright lip with a full beat ever again.
#HACKED
The Most Useful Beauty Hacks TikTok Has Come Up With This Year
We filtered out the real deals from the bullshit so you don't have to.
AFTERCARE
How to Change Up Your Skin-Care Routine After a Rhinoplasty
Experts share how to wash your face and moisturize while your nose heals.
Women's Wellness News & Advice
Get the latest about health news, sex & relationship advice, fitness trends, and body positive movements.
What a Relief
Chapped Knuckles, Meet Crabtree & Evelyn The Gardeners Harvest Hand Cream
It rescues dry, cracked hands with sunflower, chia, and borage oils.
OUT WITH THE OLD
I'm Officially Over Nostalgic Beauty Trends
So I went on a search for something — anything! — truly new.
MELT AWAY
Crabtree & Evelyn Evelyn Rose Velvet Body Melt is a Cream-to-Oil Body Moisturizer with a Rose Scent
It soothes and hydrates dry, rough patches, like dry elbows and heels, with murumuru butter and botanical oils such as rosehip seed oil.
ALLURE BEAUTY BOX
The February Allure Beauty Box is the Perfect Winter Pick Me Up
Inside the February Allure Beauty Box, you’ll find Briogeo Don’t Despair, Repair! Deep Conditioning Mask, Dr. Brandt Microdermabrasion Age Defying Exfoliator, Heritage Store Rosewater Refreshing Facial Mist and more!
MARTHA KNOWS BEST
Martha Stewart Has the Best Tip for Taking Thirst Trap Photos
The queen of selfies has spoken.
Bright Idea
Dr. Brandt Microdermabrasion Age Defying Exfoliator Brightens with Physical and Chemical Exfoliators
Its powerhouse exfoliators are cushioned in soothing ingredients.
TERRACOTTA BLISS
Mented Cosmetics Liquid Lipstick in Blood Orange Is The Perfect Terracotta Lipstick
The deep orange lipstick is a fun way to mix things up when you want something other than berries and reds.
Like Butter
Topicals Like Butter Hydrating Mask Made My Skin Smooth as Butter
It’s a boost of hydration (for face and body) that I love wearing overnight for even more moisture.